Upon graduating in 1978 from Texas Christian University Magna Cum Laude with a BA degree in Business Administration, William Noble began his jewelry career at Neiman Marcus in Dallas, Texas. In 1982, Bill developed the concept for William Noble Rare Jewels in the MBA program at SMU, and refined the concept in the Caruth School of Entrepreneurship at SMU. In May, 1983, he opened the doors of William Noble Rare Jewels.

Mr. Noble has spent over 24 years in the jewelry industry, and frequently lectures to groups about buying and selling jewelry. He is married with 3 children, and enjoys outdoor activities with his family such as fishing, hunting, snow skiing and cycling. He also participates in Christian education.

William Noble Rare Jewels has been in business for over 20 years. The location is in Highland Park Village across from the Dallas Country Club in Dallas' most prestigious area. For the first 10 years, WNRJ was an upscale jewelry boutique that emphasized diamonds, designer jewelry and fine watches.

In 1993, the firm moved within the same center to the third floor of the Heritage Building and expanded into estate and antique jewelry, manufacturing and wholesale jewelry sales. The firm has gemologists, designers and manufacturing on the premises.

WNRJ has eight highly seasoned and experienced sales people, each of whom is required to have at least 20 or more years of jewelry sales experience in order to be part of the team. WNRJ has the largest new and estate inventory in the Southwest.

The company emphasizes value, confidentiality, security, service, selection and professionalism. The firm has also sold some of the rarest and most valuable pieces of jewelry in the world.